It has been said that if Facebook’s 400 million (and growing) users was a country it would be the 3^rd largest country in the world behind China and India. So chances are that a lot of your potential customers can be reached on Facebook.

Here is how to advertise to them…

Facebook allows you to place small display ads on a sidebar on users profiles and pages. The Facebook advertising platform can help you target specific customers based on their profile data. For example, Facebook users put their age, gender and location information on their profiles. So, if for example your business wants to target 25-30 year old males in a particular area,  just select these as the parameters for your advert. The ad will then be displayed to users whose profiles match these criteria.

Facebook advertising works a bit like Google AdWords in that you bid for keywords and compete to get your ads shown. Your choice of keywords determines how effective your advertising campaign will be. To start your campaign you must determine a bid per click and daily budget. You can set both of these numbers very low, but your campaign won’t be effective as there is quite a bit of competition on Facebook.

Try experimenting with a small daily budget. Then analyse your campaign, learn from your mistakes and over time you will become more effective. Facebook has an analytical tool that gives you some information and reports on click rates, etc. These reports will help you to refine your target market more effectively.

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